Sony India has launched of its Cyber-shot ‘Super wide shot Supermodel Campaign’ and introduced Deepika Padukone as the Brand Ambassador for the category.
The company plans to create great synergy between Deepika Padukone and Cyber-shot cameras, as both are like ‘Super models’ being cool, dynamic, and highly fashionable. Hence, the campaign has been named ‘Super wide shot Supermodel’ campaign. The cameras have been equipped with a unique feature that is Sweep Panorama, which can capture ultra-wide pictures with a huge field view of up to 270 degrees.
Masaru Tamagawa, Managing Director, Sony India, said that the company is aiming to uphold their top position in the digital still camera category, with a target market share of 45 percent by the end of FY2010. To achieve this, the company has introduced a complete new range of Cyber-shot cameras. The new cameras effortlessly blend technology with style and give consumers the best photo-imaging experience ever.
Deepika Padukone said that it was a matter of great pride for her to be associated with a cult brand like Sony. Cyber-shot comes in ultra cool, stylish design, and classy colors, which is a perfect match to my personality. “I am totally enthralled by the technologically superior features. With ‘Sweep Panorama’, I can easily capture breathtaking panoramic scenes with just one sweep of the camera. I eagerly look forward to make a positive contribution to the brand imagery of Cyber-shot cameras and fulfill the expectations from this association”.
