Canon India Pvt. Ltd. launched 12 new compact cameras in April, taking the total number of models available in the country to 40.
The launch included the addition of four new WiFi-enabled cameras – the IXUS 135, IXUS 255HS, IXUS 140, PowerShot 3500 IS, and PowerShot N. The new models are the latest offering from the company in an attempt to maintain its leadership presence in the Indian market. Kazutada Kobayashi, President and CEO, Canon India, said, “India is a prime market for Canon and it is imperative for us to keep introducing high-end technology to stay ahead in such a competitive market… Today’s launch focuses on a range of innovative cameras responding to the growing demand for technology amongst Indian users. 45% sales currently come from the camera business group.”