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Nikon Unveils NIKKOR Z 35mm f/1.2 S lens

February 5, 2025 by Gandhi Mathi

Nikon India Pvt. Ltd., announces the launch of the NIKKOR Z 35mm f/1.2 S, a high-performance wide-angle prime lens that sets new standards in optical excellence. Engineered to deliver breathtaking quality, this fast f/1.2 aperture lens ensures exceptional detail and depth, making it an ideal choice for still photography and videography.  The NIKKOR Z 35mm f/1.2 S comes … [Read more...]

Sony’s International Photography Awards 2025

February 5, 2025 by Gandhi Mathi

Sony India reveals Rajeev Gaikwad as India’s National Award winner for the Sony World Photography Awards 2025. The National & Regional Awards programme is an initiative set up by Sony and Creo under its photography strand the World Photography Organisation to support local photographic communities around the world, with 56 countries taking part this year. Across this … [Read more...]

Nikon introduces firmware version 5.10 for the Nikon Z9 mirrorless camera.

December 19, 2024 by Gandhi Mathi

Nikon Corporation  announces the release of firmware version 5.10 for its flagship full-frame/FX-format mirrorless camera, the Nikon Z9 (released December 2021). Z9 firmware version 5.10 adds features that respond to the needs of professional-level video recording. A new [Shutter mode] has been added, allowing the user to set the shutter angle to one of 15 steps between … [Read more...]

vivo Joins hands with National Geographic

December 14, 2024 by Gandhi Mathi

vivo, unveiled a collaboration with National Geographic, spotlighting the revolutionary camera capabilities of the vivo X200 Series. This collaboration embarks on an inspiring journey with some of India’s most acclaimed photographers to explore and document nature’s untamed beauty and untold stories—all through the lens of the vivo X200 Series. The association celebrates a … [Read more...]

Sony Unveils G Master standard zoom lens

December 2, 2024 by Gandhi Mathi

Sony India announced its first G Master™ standard zoom lens with constant F2 max, the FE 28-70mm F2 G Master (SEL2870GM). This premium E-mount lens boasts a large aperture of F2 across the entire zoom range to achieve beautiful bokeh, high resolution and unrivalled autofocus for both stills and video, with sharpness and contrast to rival prime lens quality. All this is achieved … [Read more...]

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