For Online Subscription Digital Subscription Are professional photographers in the business just because it is a job like any other? I very much doubt it. Millions of hobbyists take up photography as an interest or hobby but very few succeed in producing images that are truly worth treasuring. Professional photographers emerge out of this small finite lot. It would … [Read more...]

For Online Subscription Digital Subscription The Chinese 2026 Trade Show held in Beijing from May 15 -18 saw an aggressive wave of new launches from Chinese manufacturers including Viltrox, Meike, Thypoch, 7 Artisan, TT Artisan, Laowa, Youngnuo and SG-image. The new launches ranged from compact primes to autofocus mirrorless lenses. Compact pancake lenses, tilt and shift … [Read more...]

For Online Subscription Digital Subscription The world at large and the imaging industry gave a cautious welcome to AI. Subsequently, AI has been used by big brands to improve autofocus, metering and photo editing. It now emerges that the use of AI involves usage of considerable water and power. AI companies, as of now, are not issuing any data on usage of scarce … [Read more...]

For Online Subscription Digital Subscription Just when everything started looking better, political issues threaten to derail the imaging industry. Tariffs and war are enemies of any business and the imaging business is no exception. Last year the industry grew by over 7% and the driving force was not high end full frame cameras but value driven entry level mirrorless … [Read more...]