On February 19, 2015, Adobe Photoshop, the iconic imaging software turned 25. Photoshop touches virtually all the inspirational imagery: logos, apps, fashion, films and so on. Photoshop continues to add innovative features their releases and new mobile apps that extend the power of Photoshop to iPhone, iPad and Android devices.
“For 25 years, Photoshop has inspired artists and designers to craft images of stunning beauty and reality-bending creativity,” said Shantanu Narayen, Adobe president and chief executive officer. “From desktop publishing, to fashion photography, movie production, website design, mobile app creation and now 3D Printing, Photoshop continues to redefine industries and creative possibilities. And today that Photoshop magic is available to millions of new users, thanks to Adobe Creative Cloud.”
Photoshop is one of the most recognized software brands in the world with tens of millions of users, and is the go-to application for digital image manipulation across all media. Photoshop features — such as Layers, The Healing Brush, Content Aware Fill and Camera Raw — have empowered creatives to produce better work. Photoshop technology is also at the heart of Adobe Lightroom, a software for both professional and amateur photographers. And to meet the needs of today’s visual artists, Photoshop and Lightroom mobile apps enable creatives to work on image files seamlessly across desktop computers, Tablets and Smartphones.
In addition to Photoshop, applications like Adobe Illustrator, InDesign, Premiere Pro, After Effects, Dreamweaver and others have also assisted the creative process. Adobe Creative Cloud services, such as Behance and Creative Talent Search, are useful to reach a global audience and market for artists’ work.
To celebrate this milestone, Adobe is showcasing 25 of the most creative visual artists under 25 who use Photoshop. To be considered, artists upload their projects to Behance and use the tag “Ps25Under25.” In the coming months, those selected will take over the Photoshop Instagram handle (@Photoshop) for two weeks and present their work for the world to see. Fredy Santiago, a 24-year old Mexican-American artist and illustrator based in Ventura, California will be the first to display his images.
The company is also launching an advertising campaign, “Dream On”, for The Academy Awards — as a tribute to 25 years of amazing art created in Photoshop. The TV commercial includes incredible work from Photoshop artists and iconic images from major motion pictures that used Photoshop in the making, including Avatar, Gone Girl, How to Train Your Dragon 2 and Shrek (the video can be viewed here: https://www.youtube.com/watch?v=QmYc1MNJaQc&feature=youtu.be)
