Apple® announced the new MacBook Air® with M5, bringing exceptional performance and expanded AI capabilities to the world’s most popular laptop. M5 features a faster CPU and next-generation GPU with a Neural Accelerator in each core, enabling MacBook Air to power through a variety of workflows, from creative projects to complex AI tasks. MacBook Air … [Read more...]
Apple Unveils new Studio Display and all-new Studio Display XDR
Apple® announced a new family of displays engineered to pair beautifully with Mac® and meet the needs of everyone, from everyday users to the world’s top pros. The new Studio Display® features a 12MP Center Stage® camera, now with improved image quality and support for Desk View; a studio-quality three-microphone array; and an immersive six-speaker sound system with … [Read more...]
Apple Introduces M5 Pro and M5 Max
Apple® today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro®. The chips are built using a new Apple-designed Fusion Architecture. This innovative design combines two dies into a single system on a chip (SoC), which includes a powerful CPU, scalable GPU, Media Engine, unified memory controller, Neural Engine, and … [Read more...]
Apple Unmasks MacBook Neo
Apple® today unveiled MacBook Neo™, an all-new laptop that delivers the magic of the Mac at a breakthrough price, making it even more accessible to millions of people around the world. MacBook Neo starts with a beautiful Apple design, featuring a durable aluminium enclosure in an array of gorgeous colours — blush, indigo, silver, and a fresh new citrus. Its … [Read more...]
Apple Borivali opens in Mumbai this Thursday, February 26
Apple today previewed Apple Borivali, its second store in Mumbai and sixth in India. Located in Sky City Mall, the new store brings Apple’s full lineup of products and services to even more customers in one of the city’s key growth corridors. Designed for people across Mumbai — from first-time customers to creators and growing businesses — Apple Borivali will foster community, … [Read more...]
