Sony India has launched the FE 50-150mm F2 GM, the world’s first telephoto zoom lens with a 150mm maximum focal length and a constant F2 aperture. This innovative lens, part of Sony’s prestigious G Master series, redefines versatility for professional photographers using the Sony Alpha camera system. Featuring a standard 50mm focal length at the wide-angle end, the lens … [Read more...]
Smart Photography Awards 2025
It is time once again for the Smart Photography Awards. 2024 was a decent year for the imaging industry and the industry seems to have recovered from all-time lows. Worldwide, sales of mirrorless cameras continued to be strong. Compact cameras are seeing a recovery in sales thanks mainly to the pioneering efforts of Fujifilm’s X - 100 VI. DSLRs continue their downward journey. … [Read more...]
Sony Unveils FE 16mm F1.8 G lens
Sony India today launched the FE 16mm F1.8 G (SEL16F18G), a premium G Lens™ that combines the expressive power of a high-resolution ultra-wide angle with high portability thanks to its compact, lightweight design, allowing creators to express their creativity in an extensive range of still and video shooting scenes. When paired with the latest Sony Alpha™ series cameras this … [Read more...]
Sony Introduces 800 mm Super Telephoto Zoom G
Sony India today announces the FE 400-800mm F6.3-8 G OSS (SEL400800G) - Sony’s first 800 mm super-telephoto zoom G Lens. This brand-new Alpha lens flaunts high resolution performance across the entire zoom range, beautiful bokeh, as well as fast, precise, and accurate AF (autofocus). In addition, the inner-zoom design, which minimises change in the center of gravity, allows for … [Read more...]
Nikon Rangotsav
Holi is more than just a festival—it's an explosion of color, energy, and joy! From playful splashes of Gulaal to heartwarming family moments and the vibrant chaos of celebrations, every frame holds a story waiting to be captured. With the right Nikon camera and lens, you can transform these fleeting moments into stunning masterpieces. Whether you're a beginner documenting Holi … [Read more...]
