Nikon India Pvt. Ltd. is pleased to announce the release of the NIKKOR Z 24-70mm f/2.8 S II, a standard zoom lens that is compatible with full-frame/FX-format mirrorless cameras. As part of the S-Line of NIKKOR Z lenses, the NIKKOR Z 24-70mm f/2.8 S II is a standard zoom lens with a constant maximum aperture of f/2.8, covering the versatile focal length range from … [Read more...]
Smart Photography Awards 2025
It is time once again for the Smart Photography Awards. 2024 was a decent year for the imaging industry and the industry seems to have recovered from all-time lows. Worldwide, sales of mirrorless cameras continued to be strong. Compact cameras are seeing a recovery in sales thanks mainly to the pioneering efforts of Fujifilm’s X - 100 VI. DSLRs continue their downward journey. … [Read more...]
Nikon introduces NIKKOR Z 28-135mm f/4 PZ zoom lens
Nikon India Pvt. Ltd. announces the release of the NIKKOR Z 28-135mm f/4 PZ, a standard zoom lens that is compatible with full-frame/FX-format mirrorless cameras for which the Nikon Z mount has been adopted. Development of this product was announced on October 30, 2024. “The NIKKOR Z 28-135mm f/4 PZ is a game-changer for professional videographers, offering seamless … [Read more...]
Sony Unveils G Master standard zoom lens
Sony India announced its first G Master™ standard zoom lens with constant F2 max, the FE 28-70mm F2 G Master (SEL2870GM). This premium E-mount lens boasts a large aperture of F2 across the entire zoom range to achieve beautiful bokeh, high resolution and unrivalled autofocus for both stills and video, with sharpness and contrast to rival prime lens quality. All this is achieved … [Read more...]
NIKKOR Z 28-400mm f/4-8 VR lens to hit markets soon
Nikon India Pvt. Ltd. has introduced the NIKKOR Z 28-400mm f/4-8 VR, first-in-its-class, approx. 14.2x zoom lens covering super-telephoto 400mm that achieves a wide shooting range. “The NIKKOR Z 28-400mm f/4-8 VR lens stands as a testament to Nikon’s commitment to innovation and versatility. With its compact, lightweight design, advanced autofocus capabilities, and … [Read more...]
