Two brand new Hasselblad Lunar cameras with a joint retail value of around $14,000 suddenly rocketed in value to $54,500 at a crowd charity auction in Florida. Two photo enthusiasts at the world-famous three day-long annual Amelia Island Concours d’Elegance exotic car festival began bidding against each other for the chance to own an ‘ultimate luxury’ olive wood-handled Lunar camera, crafted by Hasselblad. When the bid reached $28,000 neither party wanted to lose out on a Lunar, so a deal was struck for an extra camera to be auctioned for a joint record-breaking price that raised a total of $54,500 for a Spina Bifida charity.
Michael Hejtmanek, President of Hasselblad Bron Inc. said, “ We knew our new retro look Lunar range was compelling—especially the rich-veined olive wood edition with its advanced technology and supreme ergonomics— but for a pair of them to raise $54,500 for Spina Bifida Jacksonville at this auction is just outstanding.”
