Sony Introduces α7 III with new Sensor

Sony Electronics has announced the Alpha 7 III, a full-frame mirrorless camera offering a new 24.2MP back-illuminated Exmor R CMOS image sensor. The new sensor promises increased sensitivity, outstanding resolution and an 15 stops of dynamic range at low sensitivities. The α7 III also features AF coverage of 93%, fast shooting at up to 10 fps with either mechanical shutter … [Read more...]

Sony releases RX10 IV Superzoom Compact

Sony has announced an upgrade to their much-acclaimed superzoom lineup with the new Cyber-shot RX10 IV (also known as DSC-RX10M4). The camera boasts the world's fastest AF system and up to 24 fps continuous shooting. The RX10 IV uses the latest 1.0-inch Type, 20.1 megapixel Exmor RS CMOS stacked image sensor with DRAM chip for imaging. The sensor is supported by a BIONZ X … [Read more...]

King of Sharpness – Sony FE 24-70mm f/2.8 GM

The latest high-megapixel sensors require extremely high resolution lenses to get the most out of the system. Hence lens manufacturers have been challenged more than ever to upgrade their optics to match the resolution of these modern sensors. Sony’s G-Master series of lenses offer this high resolution, optimised for sensors that demand high optical resolution. The FE 24-70mm f … [Read more...]

Sony introduces PS4 Pro and miniaturized PS 4

Sony Corp. announced the release of two new models of PlayStation 4. One of which is the 4K image displayable PS4 Pro and the other is a miniaturized PS4, lowering its cost by 5000 yen with a selling price of  29980 yen. The new PS4 is already available in the market while the PS4 Pro will be available in November, 2016 for 44980 yen. The PS4 Pro can display videos and games … [Read more...]

With a Longer Reach – Sony RX10 III

Sony is one camera manufacturer that has a clearly defined ‘professional’ line-up of compact cameras. The RX-series, consisting of three distinct line-ups, the RX100, RX10, and the RX1, has broken new grounds in image quality when it comes to compact cameras. The RX10 III (officially known as the RX10 M3) is an improved version of the RX10 II with an extension of 3x optical zoo … [Read more...]