Canon India Pvt. Limited launched ‘Canon Image Square’, its first brand retail store in Mumbai, and the second in the Western region. The retail store is based on the franchise model.
It is intended to be a one stop destination for people with imaging needs, enabling enhanced visibility, experiential purchase at point of sale, increased reach across Western India and drive sales. Present on the occasion of the launch proceedings were Kensaku Konishi, President & CEO, Canon India along with Praveen Sahni, Head Canon Image Square division.
Canon plans to open 100 stores across major metros and non-metro cities in 2011 and increase the number of stores to 300 across 150 Tier II and III cities by 2013. With this plan, Canon India would deepen foothold in 150 cities in the coming three years. The company expects estimated revenues of Rs 30 lakh, per store, every month from Canon retail stores.
The number of Canon Image Squares open till date are 7, with an average foot fall per store per month of 6000 to 10,000. The increase in footfall in these stores on weekends over weekdays is over 100percent. The new outlet will showcase a wide range of consumer products that includes cameras, camcorders, photo printers, D-SLRs and lenses, inkjet printers, entry level laser printers, consumables and accessories. Each store has over 80 SKU’s on display.
