Canon India strengthened its commitment to conserving the environment by partnering with WWF for Earth Hour 2015, seventh year in a row. It is one crucial hour dedicated to uniting people world over through the collective action of switching off non-essential lights. In the run-up to the event, Canon set up a photo booth at the WWF ‘Pedal for the Planet’ Cyclothon 2015 where all participants were given an opportunity to get their photographs clicked.