Canon Inc. launched a third version of its mirrorless camera, ‘EOS M3’ in March 2015. It has been well received by photography enthusiasts, which has given Canon, the second position in the market share. Earlier, Canon was positioned at the fourth position with a market share of about 11%. But, with this new model, Canon has changed the product concept. The emphasis is image quality, better operability and photographers, who have stepped up from using smartphones for taking pictures.
The M3’s autofocusing speed is about 3.8 times faster than that of the previous model. Aperture and the shutter speed can adjusted with the help of two dials each. Another dial has been included for adjusting the exposure level.