Smart Photography India`s No 1 Imaging Magazine

Smart Photography India`s No 1 Imaging Magazine


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February 2017

January 27, 2017 by Manoj Salvi

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Of late and rather untypically we have been receiving a lot of moans and groans about the rising prices of new cameras, particularly D-SLRs. Value for money, of course, is a complicated concept and it means different things to different individuals. A high price does not necessarily mean poor value. Canon’s new EOS 5D Mark IV may look costly at more than Rs 3 lakhs for the body but is it expensive compared to the way prices for other items have risen over the last 2-3 years? Remember that we all want our cameras to have the latest technology, the best imaging quality and the best handling. All this costs money. A declining rupee has also not helped. Also remember that camera manufacturers have faced a declining market (especially for compacts) for the last few years and are under tremendous pressure to arrest declining profitability. Finally, it is you the reader/consumer who decides whether a product is value for money or overpriced and the fate of manufacturers is decided by your buying decisions.

As you read this issue, the SP – T3 Awards will be announced. Our jury has already deliberated but the Camera of the Year will be revealed only at the venue on February 10. Any guesses?

H. S. Billimoria

Filed Under: Print Magazine, Subscription

MARCH 2023

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