Fujifilm Corp. will be marketing the ‘instax SHARE Smartphone Printer SP-1’ to produce a card-sized print (88x54mm / 640×480 dots) in about 16 seconds, using the data stored on the Smartphone, which can be transferred wirelessly. A dedicated app allows the user to edit photos with options of enlargement/reduction, filter/effect such as black and white, sepia, adding date/ time, place, weather etc. The images uploaded to social networking service sites can be printed with the profile photo and the number of likes with the SNS template option. The printer measures 101.6x42x122.5mm and runs on two CR2 type Li-ion batteries. This product will be made available in Japan on February 15 at the expected street price of 19,800 Yen. The company’s target is to sell 250,000 units of SP-1 in the international market in fiscal 2014.
