Perry Oosting, an established member of the Hasselblad Supervisory Board has taken over as the Chief Executive Offi cer of Hasselblad Group, following the completion of former CEO Ian Rawcliff e’s interim CEO assignment. Mr Oosting brings over 25 years of experience in brand, product, marketing and sales management to the company and has worked for global brands such as Bulgari, Prada and Gucci. Formerly he was the CEO of luxury mobile phone manufacturer VERTU.
Mr Oosting said, “It is an honour for me to accept this new role at Hasselblad and become an integral part of this iconic brand. Th is company has an incredible history and with its core DNA has a sound foundation for further development. Th e recent and widely acclaimed launch of our back to the future’ CFV-50c CMOS back is a great example of our ongoing commitment to the total Hasselblad brand experience that enables customers to benefi t from our advanced and exclusive digital engineering know-how.” He added, “My former experiences will certainly be an advantage, but I see Hasselblad as a unique opportunity and therefore it will need a tailormade strategic direction and implementation to support future growth.” Dr. Helmut Vorndran, Chairman of the Supervisory Board, Hasselblad, added “We are delighted Perry has accepted this new role to further develop and strengthen our brand and product proposition. Now with the combination of a solid foundation, and Perry’s priceless expertise, we feel confi dent we can achieve our ambitious goals. We also thank his predecessor Ian for setting the base within the agreed time schedule and for his valuable contribution to Hasselblad.” A Hasselblad spokesperson commented, “Former CEO Ian Rawcliff e’s focus was to enhance the company’s operations and build a solid base. With this in place together with Perry’s extensive experience, the company now has the best foundation to successfully implement its long term strategy, based on its unique positioning and strength in its core product proposition.”