Hasselblad started to take orders in Japan for its upcoming first-ever mirrorless interchangeable lens camera, called ‘Lunar’. The camera was showcased at the 2012 Photokina, and featured a 24MP APS-C sized CMOS sensor, with an E-mount. The camera will ship with the Hasselblad LF 18-55mm F/3.5-5.6 lens as part of a lens kit. Hasselblad started taking orders on June 20th, with the camera expect to cost around 650,000 yen. The company already started shipping the camera to consumers across European and American markets some time ago.