Honor, an independent smartphone brand under Huawei Terminals, has made its foray into the Indian retail market through an association with Sangeetha Mobile. The latter is a mobile phone retailing chain in South India. With this deal, Honor will further strengthen its presence in India and this deal might be the catalyst that Honor needs for making 10x sales in 2015. In the past, with its online partner Flipkart, Honor had gained a substantial number of customers. This tie-up with Sangeetha Mobile will be established with the sale of the smartphone, ‘Honor Holly.’ It will be priced at Rs.7,999. 320 stores are present across Karnataka, Andhra Pradesh, Tamil Nadu and Kerala. 60% of the stores are present in Bangalore.
The smartphone will be available for purchase at an inaugural offer of 20% cashback also giving customers a Reliance dongle at an additional rupee.
Commenting on this, Allen Wang, President of Consumer Business Group, Huawei India said, “We are overwhelmed with the response we have received for our Honor smartphones and especially for Honor Holly. To reinforce our commitment towards our customers in India, we have decided to introduce Honor Holly in brick-and-mortar retailer shops where customers can get a hands-on experience of our smartphone. We are glad to exclusively partner with Sangeetha mobiles as they have a strong presence in southern India. ”
Commenting on the tie-up, Subhash Chandra, Managing Director, Sangeetha Mobiles Pvt Ltd said, “We look forward to a long lasting association with Honor. With this association, our customers will be able to enjoy privileges of our 41st Anniversary Sale, which presents exciting offers on Honor products. The Happiness Pack covers aspects like liquid and physical damage, theft, extended warranty and pick up and drop service for the Honor devices.”
