Panasonic announced a $3,500 single-chip CMOS 4K camera, the HC-X1000 at the recent IFA Consumer Electronics Show in Berlin, Germany. The camera is designed for run-and-gun style videography. It is smaller and lighter than Sony’s similar featured camera AX-1 priced at $4,500. The Panasonic X100 has an 18.9 MP 3-inch Type BSI CMOS sensor. Its fixed Leica Dicomar lens has a 20x optical zoom, starting from 29.8mm on the wide end. The camera can read UHD (3840×2160) up to 60p (and 150 Mbps) and records full 4K resolution.