On September 17, 2014, Samsung Electronics Co. Ltd. announced the launch of Club Samsung 2.0, a digital entertainment storefront that includes music, movies, videos and mobile TV under its MSC (Media Solutions Center) division. The application provides easy access to content even in an offline mode.
Commenting on the launch, Mr. B.D. Park, President and CEO, Samsung South West Asia said, “With this launch, we reaffirm our leadership in customer-centric innovation, which is at the core of all the product development that we undertake. The new offering from our Media Solutions Center (MSC) division will not only provide unparalleled user experience but will set a new standard in the mobile entertainment space.” Commenting on the launch, Mr. Tarun Malik, Director of Media Solutions Center- South West Asia, Samsung Electronics, said, “We have invested significant resources and efforts in ensuring that Club Samsung 2.0 delivers a worldclass experience to our customers. Whether it’s the single hand operation or the ability to play online and offline content at one place, there are a lot of features that will excite our customers. ”
Using the Samsung account sign-on, customers can take their profiles with them across devices. Upto 5 devices are supported through a single user ID that spans Smartphone, Tablets and TVs. The ‘Discovery feature lets users select a playlist according to mood, era, language or genre and auto updates the playlist when fresh content is added to the store. The app supports content in Hindi, Punjabi, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi and Gujarati. Club Samsung 2.0 has a unified player for all offline and online content. The new media player allows multi-tasking such as synchronized browsing, social sharing and comments. It provides recommendations and supports minimized version for both audio and video formats, according to bandwidth. Club Samsung 2.0 is compatible with14 Samsung devices currently, and is available for download starting September 30, 2014 from the Galaxy App Store.