Canon India has signed leading Bollywood actress and youth icon Anushka Sharma to mark the re- positioning of the Power Shot sub-brand.
This move coincides with the introduction of new series of PowerShot Digital Cameras which have targetted the youth. Canon’s all new PowerShot range now provides their lifestyle offerings and the existing IXUS range of lifestyle cameras is now focussed on the distinctly ‘premium’ consumers.
“Canon is an aspirational brand and so is the attractiveness and energetic persona of Anushka Sharma who the audience looks up to as a youth icon. There is great synergy between Canon’s new lifestyle line up and Anushka, as both are exuberant and dynamic. Canon has evolved significantly and securing a youth icon is a conscious step in the natural progression to take our brand to the next level in an increasingly competitive market”, said Dr. Alok Bharadwaj, Senior Vice President, Canon India.
The new line-up includes 10 new models – 6 PowerShot A series, 2 PowerShot SX series and 2 IXUS series models. This is in addition to three models (2 IXUS and 1 G series ) already announced earlier this year. Some of the advanced features include HS System with new DIGIC 5 image processor, Advanced Face ID – the smartest Smart Auto yet, New Canon lenses – giving the sensor new eyes, Advanced Movie Shooting Functions and Intelligent IS and Optical IS. Additionally, the ultra-compact designs allow for a previously unseen level of slimness, even with high zoom lenses. A good example is the PowerShot SX260 HS and SX240 HS that feature slimmer bodies that previous generation PowerShot models, with a more powerful 20x optical zoom.