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News of camera sales in 2023 indicate that the camera market has definitely plateaued. From this point, it can only expand.
Video is driving the market and it is likely that future launches will put more emphasis on video rather than stills.
Camera and lens manufacturers are increasingly developing revolutionary lens designs and at the same time, are introducing high quality affordable lenses.
The inroads made by smartphones into the camera market are also likely to plateau. This may change if smartphones with Micro Four Thirds sensors enter the market.
Artificial Intelligence (AI) will play a larger role both in the design and manufacture of cameras. We have already seen the effects of AI in areas like subject recognition and tracking.
Camera manufacturers have increasingly looked at ‘paid’ influencers and celebrities to aid growth in sales. However, as the buying public gets more aware, their credibility will rapidly plummet.
Finally, the internet is gradually becoming very different from what we understood it to be. Several sites like Google and Flickr have started deleting user photos as well as videos. Where do we go from here?
H. S. Billimoria
