“My camera has taken me on a personal journey through the unexpected nuances of life”, explains Vijayawada based photo journalist, Srinivasa Reddy.
“Photography has become my tool to investigate, dis-cover, confront and ultimately por-tray the complex, fascinating world around me.”
As a child, photography was Srinivasa’s fantasy. This shaped his outlook towards life with all the possible efficacy in the art of taking photographs. Indigenous tribes and pastoral life were great fillips, and he ventured into making portfolios. The academic mandate juxtaposed with his ability to take photographs came very handy during this period. The tribal etiquette, the lifestyles, the pure pastoral characteristics, the tribal customs, the unique behavioural patterns, the gait and body language, the colourful attires and the exclusive tribal eccentricities caught his interest.
The natural combination of colours is often a photographer’s delight. Like a poet, Srinivas’s imaginative eye, in a fine frenzy, tried its best to give a shape and form to the minutest details of tribal emotions and natural habitats through the lens. Monochrome slides and colour photographs are part of the tribal portfolio in his imagery. Lambadas in Andhra Pradesh (also known as Banjaras) and Bondos in Orissa were fascinating tribes, and he captured almost every aspect of their existence.
Honours, awards and laurels have been a part of his photographic journey. Currently, he is a member of many national and international photographic associations. Being a photojournalist, Srinivas regularly contributes to various journals and periodicals across the country. In addition, his photographs have also found their pride of place in prestigious international journals such as NatGeo and many others.
Even after establishing himself in the field of commercial, industrial and fashion photography, Srinivas devotes most of his time to innovative and original photography sessions outside the structured locales. His photography is also sensitive to social themes. Projects like restoring and reprinting rare photographs of two major social reform movements in post-independent India -Criminal Reform and Jogini Women reform movements undertaken by Samskar, a reputed voluntary agency in Andhra Pradesh, are a part of his portfolio. Currently, he is engaged with other developmental projects in the country as well. The unflagging zeal keeps him alive, and his tryst with camera is an ongoing saga.
Mathew Thottungal
Ganesh Utsav |
 Meghalaya Dancers |
 Traditional Dance with Fire |
 Tribal Festival Time |
 Holy Colour! |
 Jallikattu |
 Interest of Another Kind |
 Charge! |
