Fujifilm Corp. aims at a new group operating profit record in FY2013 to end March 2014 by boosting overseas sales and beefing up medical and other business operations.
The new goal of generating roughly 250 billion yen (US$3.125 billion) in group operating profit in fiscal 2013 translates to an 83 percent jump from fiscal 2010. In the same period, the company aims to bolster its return on equity to 8-9 percent from 3.7 percent at present. The company plans to increase sales of its high-performance digital cameras by introducing new products, including new lens-interchangeable cameras. It also plans to boost output capacity for LCD screen materials at its domestic factories. In the US, Europe and China, it plans to promote upmarket compact digital cameras that sell for more than 100,000 yen (US$1,250).