Fujifilm Professional is putting an end to the production of its Fujichrome Velvia 100F in 35mm, 120 and 4×5 formats, and Velvia 50 in 4×5 and 8×10.
The last shipment of these films will arrive in the UK in December 2012. Fujifilm spokesperson stated that its Velvia 50 will continue to be distributed in 35mm and 120 formats.
“Due to decreasing demand globally we have to announce the withdrawal of some formats of Velvia 100F and Velvia 50”, according to Gabriel Da Costa, Product Manager for professional film. “It is an unfortunate consequence of digital capture that some of the slower selling silver-halide lines will drop off the radar. Fujifilm will continue to manufacture a wide range of film, and the increasing support for our Choose Film group illustrates there is an ongoing passion for film photography throughout the world.”