Fujifilm is looking to cut down on the cost of touch screen technology by harnessing materials and manufacturing expertise used in creating film emulsions.
Touch screens are now the standard interface of nearly every piece of mobile technology. Currently these screens utilise the fairly rare metal, indium. Due to its rarity, indium is responsible for a significant portion in the cost of current touch screen displays. According to Cody Acree, an analyst at Williams Financial Group, indium alone adds up to $180 in cost for a 23 – 27” display. Fujifilm hopes to use silver to bring down the cost of these displays and grab a piece of the quickly expanding touch screen market.