This campaign aims to position Kingston as a brand with an edge that inspires trust.
Since its launch in India, Kingston has consistently recorded an above average market growth across its product segments. The “Get the Kingston Edgeperience” campaign is the third in the series of Kingston’s advertisement campaigns in India, following ‘Its My Space’ campaign in 2009 and ‘I Can’ campaign in 2010.
The “Get the Kingston Edgeperience” campaign will be primarily driven by outdoor mediumlots of innovations around it.