Hasselblad has signed an agreement with Adobe, which will give the buyers of the H4D camera a free copy of the Adobe Photoshop Lightroom software. Chris Russell-Fish, Hasselblad’s global sales and marketing director adds,
“Integrating the Adobe platform with Hasselblad is a groundbreaking step. Changing platforms is always a challenge for time-starved photographers and digital operators, but now all users can have the excellence of a Hasselblad image file married to the functionality and ease of use of Adobe Lightroom. We are also working on solutions to tethering and batch processing challenges, and integration of those solutions is not far off.”
