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HP showcases LATEX print technology at Media Expo

September 5, 2012 by spwordpress


The HP stall at the Expo

Hewlett Packard displayed the HP Designjet portfolio at Media Expo held in New Delhi recently.

The HP Sign & Display and Design business aims at providing printing solutions for the indoor and outdoor industry keeping the environment in mind. Latex Printing Technology is a breakthrough technology that uses water-based LATEX inks and is environmental-friendly, and helps target customers reach new levels of graphic printing with high quality results. At the expo, HP demonstrated its Latex Technology with its series of flagship printers HP Designjet L26500 and thermal inkjet technology with HP Designjet Z6200 aimed to edify the print partners, brand managers and the consumers about the eco-friendly technology and green credentials. Through these range of innovative printers, HP aims to promote the adoption of HP Latex Ink as a superior alternative to eco-solvent solutions that delivers the versatility and ease of use and allows customers exploit avenues to seize new growth opportunities.

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