For Online Subscription Digital Subscription Whilst we continually marvel at the technological advances made in several aspects of camera design, similar advances made in the area of lenses do not always get the same respect or attention. In the 60’s and 70’s, the lens market was confined to fixed focal length lenses and even in that market a wide-angle was a 28mm. I … [Read more...]

For Online Subscription Digital Subscription Every camera manufacturer operating in India endeavours to capture the wedding photography segment as this is the single largest segment of the professinal photography market. The market, however, is currently in a state of flux. Dominated in the recent past by two of the big D-SLR players, a change is visible on the horizon … [Read more...]

For Online Subscription Digital Subscription The recently concluded Photokina provided further evidence that technology in the imaging world has, over the last few decades, enabled more and more people to take up and succeed in photography. In the past, if you wanted a picture taken, a photographer was summoned. Very few individuals understood or wanted to understand “f” … [Read more...]

For Online Subscription Digital Subscription This issue hits the stands just before Photokina and naturally all eyes will be focused on new technologies that will be on display. SP expects improvements in the following areas: 1. Sensor technology – The larger the sensor, the bigger the technological gap between smartphones and the others. This explains the recent … [Read more...]

For Online Subscription Digital Subscription Which is the best way to view your photographs? Today, sadly, more pictures are shot than viewed. Viewing what you have shot on the camera monitor is certainly not the best way to enjoy your picture. Your laptop or TV may be better but certainly not the best. The best way to enjoy your images is to print them. Depending on the … [Read more...]