Nikon India announced the opening of its Nikon D-SLR Zone & Nikon COOLPIX Zone at Borivali and Chembur respectively in Mumbai.
With an aim to grow closer to its customers’ base, the company adopted the shop-in-shop retail concept in February 2009 to enable easy access to its products and services. Nikon’s shop-in-shop zones
are an attempt to provide customers with an interactive and informative shopping experience.
Both the zones were inaugurated by Mr. Hiroshi Takashina, Managing Director – Nikon India. Other senior members from the Nikon India headquarters were also present to grace the occasion. Speaking on the occasion Mr. Takashina, Managing Director, Nikon India said, “The launch of Nikon’s D-SLR Zone in Borivali & COOLPIX Zone in Chembur is a major step towards strengthening our brand and massively promoting photography in India. We are certain that this initiative of Nikon will be received well by consumers in Mumbai.”
