Every camera manufacturer operating in India endeavours to capture the wedding photography segment as this is the single largest segment of the professinal photography market. The market, however, is currently in a state of flux. Dominated in the recent past by two of the big D-SLR players, a change is visible on the horizon with full-frame mirrorless cameras also getting a look-in. To add to the competition, action cameras produced by companies like GoPro and Black Magic are entering the scene. With still photography and video converging, a single camera that can produce both high quality video and high quality still images would very much seem to be the ideal product. Just in time for this issue is Canon’s new EOS 5D Mark IV which features high quality 4K video and seems to be the answer for perfect wedding photography. One recent feature in extravagant weddings is the use of drones to get unusual view points of the bridal couple and the guests.
H. S. Billimoria
