From L to R – Yoshiyuki Nada, Amy Jackson and Toshio Murai
Olympus Imaging India Private Limited officially launched their prized flagship mirror-less interchangeable system – the OM-D E-M5 – at a grand function at the Taj Mahal Hotel in Mumbai, on 17th April 2012.
The new-generation OM-D E-M5 has its legacy in the world-famous OM-series introduced sometime around 1972-73, and features the world’s fastest autofocus*, 5-axis image stabilization system that claim up to 5 steps advantage in shutter speed, electronic viewfinder with creative control and Dust & Splash-proof technology.* World’s fastest Single AF speed even compared to pro D-SLRs, and 20 percent faster than Olympus E-P3.
Along with the OM-D E-M5, Olympus also launched 8 new compact digital cameras with advanced and unique technologies, expanding the brand’s footprint in the Indian market. The new models are:SZ-31MR, SZ-14, SH-25MR, SP-720UZ, VR-350, VG-170, VG-160 and VG-150.
Commenting on the launch, Toshio Murai san, MD, Olympus Imaging India, said “After the unprecedented success of the PEN series in India, we are quite excited about the buzz, our flagship model, the Olympus OM-D will create when it hits the Indian shores. The OM-D not only reflects Olympus’ commitment as a technology pioneer but also strengthens its position as a market leader in the segment”.
Selected media personnel were also taken to a 2-day getaway at Amby Valley on 14th and 15th April 2012 for a sneak preview. The participants had a hands-on experience with 2 shooting sessions at the luxurious site. Yoshiyuki Nada san, Head of Product Planning and launch department, briefed the participants on the technology behind the OM-series. This was followed by a grand shooting session with the glamorous film actress-cum-model Ms. Amy Jackson, who incidentally, is Olympus’ new brand ambassador.