Panasonic are taking steps to boost marketing efforts in emerging countries such as India and Brazil by introducing dedicated models for each country.
In India, Panasonic marketed the least expensive model of its line selling for around 8,500 yen, yet armed with shake-compensation feature. The company hopes to sell around 200,000 units, that is four times more than the previous year, during the current fiscal year. In Brazil, the company will begin production of locally upgraded compact digicams as the country’s GDP per capita surpassed the US$10,000 mark in 2010. It aims at getting a 10 percent share in the country with 300,000 units for the current year. With the new markets, Panasonic targets an increase in sales by 30 percent year-on-year to 13 million units for the current fiscal year.