Vipul Patel
Director,
PhotoGranth Pvt Ltd.
What is PhotoGranth?
PhotoGranth is a distribution house established very recently in Mumbai, with an ambitious plan to provide Indian photography industry a range of premium brands sold in developed countries like Austria, Italy, Germany, USA, etc.
PhotoGranth brings all premium brands on a single platform so as to make it simple for Indian photographers to chose from the wide variety which can be further offered to their clients.
Its distinctive style can be defined as futuristic, fashionable, luxury and lifestyle driven. The offerings are of high quality, way beyond that what is seen in local (India) market. In short, PhotoGranth is for those who have a refined taste and an eye for premium, designer and artistic products.
What promise does 2013 hold for the photography industry? What would your strategies be in 2013?
For us, the year 2013, brings in a lot of hope. The overall photography industry seems to be moving in a pace which leaves all other industry behind; we don’t seem to have been bitten by the “slow-down” bug. I am not looking at number of products sold, but what I am referring to how many people have started getting in to photography, as a profession or hobby. Get on to Facebook and you will see lot of enthusiasts trying to capture images in a different style, it’s no more a set pattern or a rule-book defined photography. This somewhere means, it has started being consumed as Art. And that’s exactly what we are pitching for: “Art that touches your Heart”.
As far as the strategies are concerned, we would like to keep it simple. It is not for masses, therefore we are not in to any number game. Our first objective is to make photographers aware that we have opened up the world for them and we are getting almost all the premium brands from the other parts of the world at their door step. We shall move ahead from there.
What are the products/ brands that are available with PhotoGranth?
To start with we have introduced 2 range of photo albums. The most premium Photo Album brand has partnered with us to offer their range to Indian customers. Album Epoca, one of the leading designer album brands comes from the fashion hub of the world, Italy. Their range of albums and cover pads is just exceptional. The quality of printing and binding is unmatched and one has to see it to believe it. The other photo album brand comes from Austria called as Color Drack. The brand is about 80 years old and has been supplying photo albums to the world. Their range includes traditional yet classy cover options.
What special o ers are you introducing in CEIF 2013?
The special offers are in sync with what our first objective is – awareness. We are offering a flat 25% discount on our first offering i.e. premium range of photo albums. With this they also become our members and will receive constant updates about our new products, tips and tricks, global market information, etc.
SP Correspondent
