Sri Balaji Impex
How was 2012 for you in terms of revenue?
It was good, but we expected a better turnover last year.
What are your expectations for the year ahead in terms of performance?
We wish to educate our end-users that multi-coated or lens protect filters are more important for present day digital cameras than UV and haze filters. We also intend to make available international quality products in the Indian market.
What are the new products and offers likely to be seen at your stall?
We are showcasing Hoodman eyepieces, Matin rain covers and Marumi ND, Multicoated ND and Vari ND filters along with the DHG and Super DHG range and Circular Polarizers. We have also introduced Reflector ARM from Matin.
What would be the go-to-market strategy for driving business this year?
Our strategy would be to educate photographers to use original accessories only and not to go for inferior quality products and ruin their equipment.