Appadurai A.,
Country Manager – Indigo & Inkjet Press Solutions,
GSB, HP-IPG Division,
Hewlett Packard India Ltd
HP is extremely positive about its investments in the Indian printing space, as well as in the emerging printings paradigms. Would you enlighten our readers about the growing euphoria?
HP has always been committed to emerge as the best in the printing industry. Last year we registered a growth of print page volumes by 130 percent, which is a good indicator of our business growth. Out of the total wedding album printing market, HP prints 5-6 percent of the albums in India. Printing has evolved significantly with businesses employing printing for commercial purposes; including designing, merchandising, publishing, photography, reprography etc. In the digital printing space, HP offers solutions to manage everything from low volumes print jobs to high volume ones in commercial printing. The growing euphoria is created by the aware customer, who has become very savvy and knows how and what to print. Additionally, a sudden surge in personalised printing, variable data printing, photography segment and book publishing opens up newer avenues in the printing business.
Software is a critical component in digital printing. Are HP’s digital printing architecture and software capabilities good enough to address and monetise the needs
of retail printers towards achieving profitability? Comment
We are into the core of Professional Digital Printing Market, 99 percent of the photo albums are reformed on Photoshop software with beautiful backgrounds and templates before getting printed to the final Photo album. This restructuring is a must do for all retail printers aiming to achieve profitability. HP delivers extraordinary offset print quality to every hand created page of the album. In fact, HP uses softwares like Taopix, Digi-labs, M-photo etc. To comment on a market which prints images directly without adding any flavor of creativity and imagination is an amateur market, and HP is way ahead of that.
With the mantra ‘Go Green’ gaining momentum with HP offering latex based printing solutions, will it ensure less energy consumption in comparison to other media in the printing domain. In fact, is water based dyes the best method to reduce the carbon footprint?
HP strictly follows the ‘Go Green’ mantra with HP Latex based printing solutions that ensures less energy consumption in comparison to other media. HP promises its technology to be eco-friendly because of its properties of producing least carbon emissions during the printing process. The use of water based inks contribute no chemical emissions while printing and drying, irrespective of medium. HP Indigo’s Print-on-Demand technology allows the preservation of resources like water, paper, and electrical energy as it prints only the required number of copies.
Mathew Thottungal
