Nitin Goyal, General Manager,
Tamron Co. Ltd, India
What are the products that Tamron will be exhibiting at Photofair’12 and with D-SLRs sales opening up the market per se, how do you see theevolution?
To answer the first part, besides showcasing our existing line-up of Tamron’s superior technology lenses, which includes the popular Tamron18-270 VC PZD, the SP 17-50mm, the 70-300mm lenses, our macro range, including our best sellers, the 60mm and the 90mm at the venue, we will be unveiling our latest offering in the compact lens segment. In fact, the Sony E mount lens model B011 model for the mirror less cameras will be a new addition to our profile. At Tamron, we always believe in introducing the latest technologies long before the demands of the market place set in.
The latest Tamron 18-270mm f/3.5-6.3 Di II VC PZD lens with the Piezo Drive is a niche product for the Indian market. Apart from the lens inherent strengths, how do you see the acceptance of the product?
This 15x mega zoom was our offering to a market that needed a high quality, compact mega zoom lens. It was showcased at Photofair 2011. Since then, we have seen a constant surge in demand for this particular lens, especially among amateur and wedding photographers. I can confidently state that this lens is already making us proud.
Over the last couple of years what have been the major changes in the field of lenses, in terms of optics and performance?
Since 2007, our lenses have had the advantage of being faster, lighter and technologically superior than the rest. Our proprietary VC systems have changed the way compact mega zoom lenses behave. Our three coil VC system has added a new dimension to the game, thus giving us an edge over competitor products.