Fujifilm has announced the appointment of photographer Raghu Rai as the brand ambassador for its GFX series of cameras. As part of this association, Raghu Rai will be capturing the art and undiscovered murals of the Ajanta Ellora caves. The project will be shot exclusively on the Fujifilm GFX 100s camera. Fujifilm has reportedly, been working with eccentric artists on numerous projects. With this alliance, the brand aims at “redefining the art of photography” by having a Padma Shree awardee on board for capturing the Ajanta Ellora caves.
Rai comes with over 55 years of work experience in the field of photography and some of his award winning and notable work include capturing the Bhopal Gas tragedy, clicking personalities such as Dalai Lama, Mother Terresa and Indira Gandhi, amongst others. Along with pursuing his passion for photography, the veteran has reportedly written 56 books. According to Fujifilm, this partnership will bring out the glory and splendour of the Ajanta Ellora caves that behold the Hindu, Buddhist and Jain culture, while portraying Indian architecture.