Dhaval Soni, Director,
Photquip India
Photoquip arrived at Photofair with innovative and affordable solutions for retailers to make the most of the available opportunities. And considering the solutions on offer, it will defi nitely gladden the hearts of photofinishers for sure. Dhaval Soni, Director, Photoquip India discusses all this and more…
Photoquip is a seasoned player providing photographic
lighting products to imaging professionals over several
decades. At Photofair’11, what are the innovations that you are contemplating to showcase in the lighting and printing domains.
We have offered value-added features such as built-in radio receivers and automatic temperature controlled
cooling fans for our lights. We will be offering enhanced software for our SNAPZ on-site dry labs as some of the software bugs have been removed. Also, we will be looking into more value-add options with our
SNAPZ prints.
Digital dry lab is a low investment but high revenue opportunity, which provides portable dyesublimation
digital prints at an affordable rate. In your assessment, why is photo printing still on a tailspin. Do you think that price is a major constraint or a stumbling block, or else, what is the reason for low
acceptance of the printer in the market.
Core feature of dye-sub printing is the longevity of the print. In fact, they can be retained for decades
without degradation in the quality as the surface is self-laminated during printing process. By this way, one generation can pass on the sentiments and the fond memories to the next and so on. Moreover, silver halide prints are slightly cheaper as compared to thermal prints, but do not retain the same tonality; as the emulsions react with the environment. We also want to encourage people to shift from keeping the images in the soft format to hard i.e, from USB or memory stick to hard copies in albums, as the former is highly prone to obliteration due to data corruption, virus etc,
as compared to the latter, which remains in a solid form.
What are the new initiatives that Photoquip is contemplating to garner volumes at Photofair’11,
and in the ensuing year?
PQIL’s mission is to offer world-class technology at affordable prices to its large customer base. Our contemporary D-Lite 2 is a digital version of the obsolete Prolinchrom 23, with a huge number of add-on features at an economical price, offered in an elegant package – D-Lite 2 it Kit.
At Photofair’11, what are the latest marketing strategies you will adopt to boost sales, including exclusive offers on lights and printers to increase your visibility in the market?
We will focus on promoting our high-end professional kits/products with an international quality at economical price to support the fraternity of Indian photographers, thereby enabling them to explore the various facets of photography more creatively. Our products range from amateur to professional, offering an entire range of lighting and accessories, a photographer would need!
Mathew Thottungal
