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The new design offers a 5.0x, wide-angle (28 mm), and telephoto (140 mm) optical zoom.
The water and shock resistant Ricoh PX features a 16 megapixel CCD sensor, and a Smooth Imaging Engine IV image processing engine combined for high-quality photographs
This new design gives the PX ease-of-use and portability, while the optional protective jacket appeals to users who prefer the camera body to be colourful.