Samsung Electronics Co. Ltd., the Worldwide Olympic Partner for wireless communications equipment, announced an exclusive agreement with footballer David Beckham, assigning him the role of Samsung’s global brand ambassador for the London 2012 Olympic Games.
Beckham will play a key part in raising awareness of the company’s sponsorship as the worldwide Olympic partner. Collaboration will commence with appearances in multi-platform advertisements and public relations campaigns, covering various elements of Samsung’s London 2012 marketing program.
