Sony India announced its ambitious plans to sell 6.5 lakh VAIO units in FY12, up from 5 lakh units in FY11. This year, Sony India adds VAIO E14A, with unique wrap design with accent colours, VAIO T, the Ultrabook and new models of E, S and Z series to its ever-expanding product portfolio.
Sony will also consolidate its distribution network by adding 500 more channel counters, taking the total count to 4,500 in FY12. Sony for the first time introduces on-site support for all VAIO models, beginning July 2012. Towards marketing, Sony will invest a huge sum of Rs. 90 crore in FY12, starting with ‘Spark a Trend’ campaign with Brand Ambassador Kareena Kapoor.
Speaking after the launch in Mumbai, Masaru Tamagawa, Managing Director, Sony India, said, “I am very proud of VAIO’s exceptional growth in Indian market and we hope to continue the momentum. The contribution of VAIO is also expected to rise from 20% to 25% to the overall sales of Sony India by FY12.”
