Sony is reportedly in talks to discontinue its full frame Alpha 850 digital SLR.
The company has stopped the production of its entry level 14.2-megapixel Alpha 290 and 390 D-SLRs, barely a year after the launch. The Alpha 850 will be slowly phased out by the company. This annoucement was made during the launch of Sony’s new NEX-C3 and Alpha 35 cameras.