Polaroid, announced the entry in India. The brand has positioned itself in the growing instant photography market, capitalizing on India's youth and photography enthusiasts who are attracted to physical prints and nostalgia. Polaroid offers a range of products in India, including instant cameras like the Polaroid I -2, Polaroid Now Generation 2, Polaroid Go … [Read more...]
Polaroid Sues GoPro for Patent Infringement
C&A Marketing, promoters of the Polaroid brand, is suing GoPro for patent infringement in its Hero4 Session line of action cameras. C&A claims that the Hero4 Session bears a striking resemblance to its Polaroid Cube line of devices, which were introduced many months before the HERO4 Session was announced. However, GoPro counters this claim by saying that it had … [Read more...]
