Polaroid, announced the entry in India. The brand has positioned itself in the growing instant photography market, capitalizing on India’s youth and photography enthusiasts who are attracted to physical prints and nostalgia.
Polaroid offers a range of products in India, including instant cameras like the Polaroid I -2, Polaroid Now Generation 2, Polaroid Go Generation 2, and Polaroid Now Plus Generation 2. These cameras feature autofocus, double exposure, and eco-friendly designs, catering to both hobbyists and professionals.
“We are thrilled to expand our brand footprint in India, a market that embodies creativity and innovation. Our partnership with Luxury Personified marks an exciting chapter for Polaroid, as we aim to create new milestones in the instant photography industry. Together, we look forward to inspiring a new generation of photographers and storytellers through our unique blend of brand history and modern technology.” – Monica Tsang, Vice President of Polaroid Asia-pacific.
Polaroid products are widely available on Indian e-commerce platforms such as Amazon India, Flipkart, Imaging Stores, LFR’s and specialty stores.
Mr Kush Malik, Partner, Luxury Personified says“ Our collaboration with Polaroid represents the fusion of expertise in imaging and cutting-edge innovation. It’s about delivering exceptional experiences to both professionals and everyday storytellers alike.”
“Partnering with a Polaroid opens doors to creative collaboration and innovation. Together, we can push the boundaries of visual storytelling, enhancing the way we capture and share our world.” Adds Mr Luv Malik, Partner Luxury Personified.
