Sony India announced the launch of OCELLUS (ASR-CT1), its first advanced camera tracking system designed to simplify and enhance augmented reality (AR) and virtual production workflows. Built for creators across broadcast, cinema, and live production environments, it delivers marker-free camera tracking through multiple sensors making it a perfect choice for Virtual … [Read more...]
Sony World Photography Awards 2026: National and Regional Winners Announced
The Sony World Photography Awards today announced the 2026 National and Regional Award winners, recognizing remarkable photographic talent from across the globe selected from the Awards’ competitions. The National & Regional Awards programme is an initiative by the brand to support the local photographer communities around the world. Across this year’s competitions, over … [Read more...]
Sony FE 28-70mm F/2 GM- Review
Fast’ High Performance Wide-to-Tele Zoom Words: Rohinton Mehta The FE 28-70mm f/2 GM lens is Sony’s first G Master standard zoom with a constant f/2 aperture. G Master lenses are known for their superior performance. The lens was introduced in India on November29, 2024. Let’s see how it performs on our test bench... Design & Build Quality: The build quality and the … [Read more...]
Sony Introduces ILCE-7V
Sony India introduces the ILCE-7V, the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective MP (megapixels). The new image processing engine BIONZ XR2™ incorporates the AI processing unit functions of the latest α™ (AlphaTM) series. … [Read more...]
Sony Unveils ‘DOP Portraits’ Series
Sony India has announced a special interview series - DOP Portraits, a series offering behind-the-scenes into the art and craft of cinematography with a mission to inspire aspiring filmmakers. A six-episode series of about 20 minutes each, DOP Portraits explores the creative and technical journeys of India’s most celebrated cinematographers - Sudhir Chaudhary, Vishal Sinha, … [Read more...]
