Sony India today announced the launch of the FE 100-400mm F4.5 GM OSS, the latest addition to its flagship G Master™ series of full-frame Alpha™ E-mount cameras. Designed for wildlife, birding, sports and photojournalism creators, the new lens combines outstanding optical performance, high-speed autofocus, and enhanced portability to help professionals capture every moment with … [Read more...] about Sony India Unveils the FE 100-400mm F4.5 GM OSS G Master™ Super-Telephoto Zoom Lens
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Sony India Introduces a Next-Generation Camera Tracking System, OCELLUS
Sony India announced the launch of OCELLUS (ASR-CT1), its first advanced camera tracking system designed to simplify and enhance augmented reality (AR) and virtual production workflows. Built for creators across broadcast, cinema, and live production environments, it delivers marker-free camera tracking through multiple sensors making it a perfect choice for Virtual … [Read more...] about Sony India Introduces a Next-Generation Camera Tracking System, OCELLUS
Sony World Photography Awards 2026: National and Regional Winners Announced
The Sony World Photography Awards today announced the 2026 National and Regional Award winners, recognizing remarkable photographic talent from across the globe selected from the Awards’ competitions. The National & Regional Awards programme is an initiative by the brand to support the local photographer communities around the world. Across this year’s competitions, over … [Read more...] about Sony World Photography Awards 2026: National and Regional Winners Announced
Sony FE 28-70mm F/2 GM- Review
Fast’ High Performance Wide-to-Tele Zoom Words: Rohinton Mehta The FE 28-70mm f/2 GM lens is Sony’s first G Master standard zoom with a constant f/2 aperture. G Master lenses are known for their superior performance. The lens was introduced in India on November29, 2024. Let’s see how it performs on our test bench... Design & Build Quality: The build quality and the … [Read more...] about Sony FE 28-70mm F/2 GM- Review
Sony Introduces ILCE-7V
Sony India introduces the ILCE-7V, the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective MP (megapixels). The new image processing engine BIONZ XR2™ incorporates the AI processing unit functions of the latest α™ (AlphaTM) series. … [Read more...] about Sony Introduces ILCE-7V
