Fujifilm Corporation, Tokyo announced a worldwide increase in the prices of its photographic films. While the exact increases will vary depending on products, markets and regions, they are expected to be in the double-digit price range.
Effective from May 2012, the new pricing policy applies to Fujifilm colour negative film, colour reversal, and black and white films, as well as to the single-use camera QuickSnap. According to a press release, the increase is due to shrinking volumes, the strong Yen and significantly increasing costs of production due to rising prices for raw materials, oil and energy.
