ICICI Bank Limited, India’s largest private sector bank, has been felicitated by the Limca Book of Records for receiving highest ever participation in an online photography contest by customers of any organization in India. The bank’s ‘Privilege Moments’ campaign, an online photography contest for its Privilege Banking customers, received an overwhelming response in the form of 17,705 registrations, 33,171 photographs, and over 3,00,000 votes. Rajiv Sabharwal, Executive Director, ICICI Bank said, “Contests and programmes like ‘Privilege Moments’ campaign help us connect with our customers. The response to this campaign has been encouraging. It inspires us to launch many such innovative programmes for our customers.”
ICICI Bank created a special portal www.privilegemoments. com, for customers to upload, view, share and solicit votes for their entries. The customers sent entries for five categories: people, landscape, wildlife, flowers and trees, and abstract. ICICI Bank announced winners under two categories: Jury’s Choice and Viewer’s Choice. Th e winners were chosen from across the country. The top three national winners were awarded a free trip to Dubai.