The word ‘Tough’ usually brings to our minds images of virtually indestructible armoured vehicles rolling through rough terrain. But for a compact camera, ‘tough’ implies that the camera is ‘reasonably’ water-proof, shock-proof, dust-proof, freeze proof, and crush proof up to a certain limit. These cameras can withstand a fair deal of rough handling compared to regular … [Read more...]
Olympus India looks to recapture market share
Olympus Imaging India announced that it would soon launch a range of compact camera and D-SLRs in India in an attempt to capture 10% of the current market share over the next three years. Olympus Imaging took over distribution in the country in 2012, and set up Olympus Imaging India as its own dedicated distributor in the country to achieve increased market focus. Kenichiro … [Read more...]
Nikon to focus on D-SLRs
Nikon said that it plans to launch more “entry-class” D-SLRs, as well as review the planning strategy for its Nikon 1 system, after admitting that it overestimated the sales of compact cameras. The company recently announced that it had reduced the number of interchangeable lens cameras it expects to sell in FY 2013-14 by 550,000. Nikon also said that it sold 80,000 fewer … [Read more...]
Battle of Strategies-Premium Compacts
Premium compacts feature advanced technology and high-end optics to deliver professional quality results from their sturdy compact bodies. These cameras are aimed at advanced users who cannot afford to compromise on the quality of images. And of course, premium image quality comes at a premium price tag. So here we are, comparing six of the premium compacts in the Indian … [Read more...]
Canon India announces massive international photoevent and contest
Light Chasers, in exclusive association with Canon India, announced IndiaKliks, a new international photo-event and photography contest for Indian photography enthusiasts. The contest is open from August 28th to October 31st, 2013, and features the theme ‘BLISS’. Entries can be submitted in the form of portraiture, candid shots, shots of street life, culture, nature, … [Read more...]
